Establishing Trust: Data Collection
and Privacy

Gather consumer data transparently and create unique consent profiles that reflect marketing preferences to ensure compliance and foster confidence

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METHODS

Zeotap’s Proven Tactics

Collect data from interactions with owned channels and resolve customer identities via personally identifiable information (PII) to compile unified customer profiles without privacy concerns

Zeotap’s CDP functions as a repository for all opt-ins and opt-outs, contact points, and channel preferences, timestamping every consent update to meet compliance standards

Automatically reflects consent choices and communication preferences throughout the entire customer journey, allowing marketers to initiate campaigns with peace of mind

OUTCOMES

Business Impact

Trust in data privacy increases customer spend

Transparent consent practices reduce customer churn

Considerable reduction
in GDPR fines

Testimonials

What Our Clients Say

By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.

Teresa Schmitt

Head of Performance Marketing

We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.

Jessica Wegner

VP New Business & Retail Media

Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.

Thomas Töpfer

Head of Paid Media