Foresight & Vision: Predictive Analytics and Data Science

Anticipate customers’ needs and wishes through socio-demographic modeling and behavioural segmentation to refine acquisition, retention, and conversion techniques

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METHODS

Zeotap’s Proven Tactics

A single customer view merging online and offline data is the basis of predictive analytics, giving marketers insights into their audiences’ future intentions

Predict and validate core socio-demographic attributes with precision to elevate on-target percentages (OTP) and brand awareness

Apply recency-frequency-monetary (RFM) or customer lifetime value (CLV) models and build AI-powered segments that can be activated across multiple channels

OUTCOMES

Business Impact

Reduced CPM through
better targeting

Dramatically better OTP than industry benchmarks

Significantly improved
cost-turnover ratio

Testimonials

What Our Clients Say

By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.

Teresa Schmitt

Head of Performance Marketing

We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.

Jessica Wegner

VP New Business & Retail Media

Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.

Thomas Töpfer

Head of Paid Media