The CDP That Always Delivers
the Right Goods

Zeotap provides leading retailers across Europe with the tools to fine-tune their marketing strategies, ensuring every customer interaction is optimised for engagement, conversion, and satisfaction

Get a Demo

Trusted by

CHALLENGES & SOLUTIONS

How Zeotap Moves the Needle

Smart Triggers

Attribute changes act as catalysts for real-time personalisation across all user touchpoints, creating a dynamic experience that reduces cart abandonment and increases conversion rates

Leveraging Arrays

Support for arrays enables granular profiling, comprehensive event tracking, and tailored product recommendations, allowing retailers to re-engage inactive customers more effectively

Segment Membership

A calculated attribute that helps marketers identify the segments to which a user belongs effortlessly, create new segments based on specific requirements, and elevate audience targeting

CASE IN POINT

How Zeotap Helped Breuninger Achieve a 46% Increase in Basket Value

Read the Full Case Study

Testimonials

What Our Clients Say

By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.

Teresa Schmitt

Head of Performance Marketing

We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.

Jessica Wegner

VP New Business & Retail Media

Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.

Thomas Töpfer

Head of Paid Media